Monday, April 14, 2025
âYou have to kill the loop,â he told me.
If anyone knows what theyâre talking about, itâs him. The antithesis of empty rhetoric. An industry veteran. He was using Tableau back when it was just a scrappy 20-person startup across from his office, dreaming of turning dashboards into paintings. He later managed a half-million-dollar-a-year Looker account when it was still a BI darling with a cool semantic layer, long before it became Googleâs redheaded stepchild.
Heâs also one of Holisticsâ most supportive customers.
Fours years ago, he first brought us into a 2,000-person organization, giving feedback so brutally honest that our product manager still wakes up in cold sweats. Now heâs back, using Holistics again at one of Europeâs fastest-growing startups. Heâs blunt but fair. Customers like him make us better.
âKill the loop?â I asked. Loops are usually great. Product teams want feedback loops, and marketers chase after growth loops.
âWeâll still build standardized reporting, thatâs our job,â he explained.
âBut no one should have to loop back to us just to ask, âHey, I just launched feature Xâhow many folks are using it? Whatâs their profile?â They should be able to do that themselves, without bouncing back and forth between our team and their board meetings or business discussions.â
And thatâs exactly the loop weâre hunting down. Youâll see it clearly in this monthâs updates: easier exploration for business users (drill downs, view underlying data, tabs) and smoother development workflows for data teams (new CLI, quick search and replace, PR workflows).
By the way, did I mention we love hearing from you? If youâve got feedback, ideas, or even just want to yell at us, book a review call with our team here.
Tabs for Canvas Dashboard! (Now In Beta)
Monday morning. Board meeting coming. Your boss needs metrics, and they need it fast. Yet, you find yourself scrolling through cluttered information and interwoven dashboards.
What if you can navigate complex data stories as easily as browsing your favorite website?
This is why weâve built Tabs for Canvas Dashboards: your data story gets structured and you can break things into neat little sections, like chapters in a book.
Why youâll love it:
- Jump to the right section with one click.
- Group related charts and metrics together.
- Keep filters synced across tabs for a smooth experience.
Available in Beta now, with full release in May 2025!
Switching from Looker to Holistics Got Much Easier! (Coming Soon)
âSo Holistics is the cheap Looker knock-off is what youâre telling me here?â
It stung. Someone said this to us during a sales call two years ago. Reality hits you like a train sometimes. You shrug it off. You keep building.
Fast forward to today: âYouâre doing the same thing as Looker, and youâre beating all of them on capability,â said another customer who switched platforms.
They might just say that out of politeness, but the market is speaking. Weâve seen teams migrating from Looker to Holistics for better self-service flexibility without sacrificing governance. Just last month, we helped a team transition their entire analytics stack - 50+ dashboards and 140+ models - in only two weeks with five people.
The feedback was stellar, but we kept asking ourselves: how could we make this process even smoother?
This is why weâve just launched the Looker Migration Tool to help Looker users move their existing setup into Holistics with just a few clicks.
Our migration tool converts your Looker views to Holistics models, including dimensions and measures, so you can hit the ground running with your familiar data structure.
Why youâll love it:
- Convert LookML to AMQL automatically
- Keep your dimensions, measures, and familiar data structure
- Save hours (or days) of manual work
Coming soon! Already available in our documentation, with the full migration UI launching later this month!
See the full demo here.
Keep Your Table On-Brand with Table Styling
Another benefit of âdefining dashboards as codeâ is you can create extremely customized themes for your tabular reports.
With our Custom Table Styling, you can style every part of your tables â headers, rows, borders â to match your brandâs look and feel.
Why youâll love it:
- Align table design with your dashboard themes
- Fine-tune headers, rows, and columns with full control
- Apply global styles or customize specific tables
Presets for Quick Table Styling
While our Custom Table Styling offers powerful code-level customization for developers, we know not everyone wants to write code to make their tables look great.
Thatâs why weâre introducing Presets for Quick Table Styling, the fastest way to create professional-looking tables with zero coding required.
Why youâll love it:
- Pick colors, spacing, and borders in seconds
- Use presets like compact, default, and wide
- Keep your dashboards consistent, no matter your role
View Underlying Data
Ever seen a spike in your chart and wondered âWhatâs really going on here?â or "Why does this number look the way it does?"
Our new View Underlying Data feature makes answering these questions easier. With just a click, you can instantly see what makes up any value at its most granular level.
It requires zero setup. You can easily customize your view by adding or removing columns from the underlying table, giving you complete control over your analysis.
Drill down
Besides View Underlying Data, you now get Drill down to dig deeper to understand whatâs driving your numbers.
Drill Down allows users to easily explore a data value across specific dimensions in just a few clicks. It requires zero setups and offers a smart list of suggested dimensions for a smoother analytics experience. Now available to all users.
Personalize Your Data Alerts with Custom Messages
When your inventory drops below safety levels, would you rather get:
- âDashboard XYZ updated at 9:00 AM ESTâ
- or "URGENT: 3 product lines below reorder point. Action needed in next 48 hours to avoid stockout.â
Important business updates shouldnât hide behind generic alerts. Weâve launched Custom Alert/Schedule to solve this exact problem.
Why youâll love it:
- Full control over your message for each alert type
- Save time with reusable smart variables ({{metric}}, {{threshold}}, {{trend}})
- Give your team context about what theyâre seeing
All-New Holistics CLI: Developer-Friendly & More Powerful!
Jumping between interfaces, waiting for app updates, and manually checking model validity, all just to start your analytics project? I hate it too!
With our new CLI, you can manage your entire Holistics project from your terminal, validate dbt models with confidence, and seamlessly integrate with CI/CD workflows.
Why youâll love it:
- Validate your dbt models against Holistics objects with confidence
- Analyze dependencies and lineage across your entire project
- Integrate smoothly into your existing CI/CD workflows
For the full demo, check out this video.
AQL Quick Reference
Youâre writing AQL, mid-flow⌠and then it happens.âWait, what was that function again?â
Weâve been there. AQL is powerful, but it comes with a learning curve. So we built AQL Quick Reference: a built-in, searchable guide that lives right inside the AQL Editor.
Instead of jumping between tabs or digging through docs, you can:
- Look up any AQL function, operator, or concept in seconds
- Get the right syntax exactly when you need it
- Stay focused and in the zone, without breaking your rhythm
Itâs simple, itâs fast, and itâs already live in your editor.
For the full demo, check out this video.
Search and Replace Across your Codebase! (Coming Soon)
Making changes across your workspace shouldnât mean tracking down every reference by hand. Itâs time-consuming, easy to miss, and just⌠not fun. So weâre adding a Replace feature, an upgrade to Code Search that helps you make updates faster and with confidence.
You will soon be able to:
- Find and replace references to metrics, models, or data sources in one go
- Skip the manual search. No more digging through files
- Preview your changes before applying them
Coming soon! Our basic Code Search is already available in beta, with replace functionality and enhanced filtering options on the way!
See the full demo here.
Improved PR Workflow (Coming Soon)
Hereâs a valid crashout: Youâve spent hours building the perfect dashboard, only to have users report strange behaviors hours later. That sinking feeling when you realize someone made unauthorized changes to your production dashboards is enough to make anyone lose it.
To help teams avoid this mess, weâre introducing Pull Request (PR) Workflow, a simple CI/CD system that enables admins and dashboard owners to review changes before they go live, with automatic publishing once approved.
Why youâll love it:
- Keep your production dashboards protected with mandatory reviews
- Maintain control with admin and dashboard owner approval gates
- Automatically publishes when PRs are merged
See the full demo here.
Coming soon with GitHub integration first, followed by GitLab and BitBucket support!
Excited about the new features? Join our Free Training
We offer 60-minute live training sessions designed to help you get the best out of Holistics. With multiple time slots available, thereâs a session that fits your schedule, no matter your time zone. And itâs completely free of charge.
Interested? Find a slot here.
Not intrigued? Hereâs what the audience has been saying!
April UX Updates
Hereâs a quick look at the highlights from our latest UX update. There are A LOT of them, so make sure to check out our Community post here for more details.
1. Date picker: I added a link to our NLP (Natural Language Processing) syntax docs to help you utilize our matches
date filter more easily. You can type âyesterdayâ, or â2 monthsâ ago in our Date filter with a âmatchesâ operator to quickly select the date.
2. Widgetâs filter indicator: We added a number indicating applied filters on the filter icon in each widget.
3. Coming soon: Big improvement in our field search: you can now search for both model name & field name easily. Previously, you could only search for one at a time (a hassle - we understand!)
Final words
Thatâs all for this month. If youâre curious about our upcoming direction, check out our Product Roadmap. If youâre interested in what we just released in the past few months, check out our Release Note.
Do you have any feedback for us? If you do, hit Reply and let me know. Or connect with me on LinkedIn and we can chat.
Iâll see you again real soon!